What is the Brand AXA?

what is the brand AXA

You might be asking, what is the brand AXA? Well, Axa is a French multinational insurance company with its head office located in the 8th arrondissement of Paris. Its main business includes insurance, investment management, and financial services. This article will provide you with an introduction to the company. To learn more about AXA, please read on. You’ll find the answer to your question below.

AXA’s new branding promises to enhance the lives of customers. The company’s ‘Know You Can’ slogan guides the organisation to act differently and encourage employees to pursue their goals. It also makes it imperative to be a partner that encourages positive outcomes. AXA is an ‘Enriching Life’ partner. And to make a brand promise, it must inspire and empower its customers.

AXA is a French insurance company founded in 1764. Initially, it was known as the Group Bebear. In 1989, its president became the company’s CEO and left the operational department. In 1996, AXA acquired the insurance brokers and general agents firm Presence. This acquisition led to a change in the brand’s name. The company reverted to AXA after a short time.

In 2010, AXA had 95 million customers around the world. Its employees consisted of 214 391 professionals, including exclusive distributors, with 60 percent located in Europe. The company’s 2010 turnover reached 120 billion USD, or 91 billion EUR. Its business is split between life-retirement savings, non-life insurance, and asset management. Its non-life combined ratio was 99.1%, which was good news for consumers.