What is the innovation process at Google? The company has nine principles for innovation. The first is to produce prototypes quickly, iterate quickly and seek feedback from users. Google’s innovation culture is also characterized by the elimination of products that fail to meet expectations. The company also sees failure as an opportunity to improve and reimagine the product. As a result, the company has become an idea factory and a frequent disappointer.
In addition to encouraging employee input, Google also encourages cross-functional innovation. Employees from every department are encouraged to submit ideas, from a software engineer to a software engineer. Google employees are also encouraged to draw a clear line between their day-to-day responsibilities and the mission they want to achieve. For example, a doctor on Google’s staff argued that the company had a moral obligation to provide support to users searching for information on self-harm and suicide.
Google pays close attention to user feedback, while at the same time prioritizing technical knowledge. In addition to incorporating feedback into its development processes, the company also pushes out products and services early and uses iterative progress to create the best possible product. This strategy has led to the company rolling out new innovations by the hundreds. Likewise, Facebook has recently abandoned its “move fast and break things” credo in favor of “iterative progress.”
Google’s government lab concept was unveiled on Jan. 8 in California. The concept of the government lab is intended to be fully mobile, and thus, do not require bricks and mortar facilities. The researchers work with product teams to develop new products and identify new research areas. Corrado works on about twenty percent of the company’s projects, while the remaining 80% are internal. The concept is catching on in some jurisdictions.