Google has been testing location-based marketing. It’s difficult to track anonymous visitors, but this technology helps websites learn where their visitors are and tailor their offers. By analyzing where a user is, Google can learn more about their habits and predict their travel patterns. Essentially, the technology is the next best thing to knowing where your customers are. And it’s already on the way to changing the way businesses do marketing.
The Google Pixel 4 can even detect hand gestures! The Nest Hub is another innovation that uses radar sensors to monitor breathing patterns of people sleeping next to it. These sensors can be used to improve the experiences of your customers and enhance your services. You can’t track what your customers do on the internet without their permission, but there are several ways you can get access to that data. The following are a few examples of how these tracking technologies can help your business.
As a privacy advocate, I’m concerned about Google’s location requirement. There are a lot of privacy concerns associated with these virus-tracing apps. Many of these apps were developed by governments before the Google-Apple partnership was established. Privacy advocates and technologists warn about the risks of data collection. The location issue could also undermine the privacy promises made by governments. This is just one of many reasons why you should avoid using these apps.