When we think of innovation, we often associate it with big companies like Google. But what exactly is Google Evening? Innovation is a concept that is as new as it is diverse, with new ideas being developed every week. Here are nine principles that Google employs to foster innovation in its company. Google makes its products as quickly as possible, even as prototypes. It then takes feedback from users and improves them to meet customer needs. Google also discards products that don’t live up to user expectations and considers them a source of pride. Ultimately, this is how Google stays ahead of the competition.