If you have ever wondered what is the brand Viasat, it is a satellite communications company in Carlsbad, California. The company’s new brand system was designed in collaboration with a leading global branding agency. Viasat’s new brand reflects a flexible approach to the company’s diverse product portfolio and allows for room for growth in the future. Here is an overview of the new brand system.
The company offers satellite communications services to both commercial and government customers. Its commercial network segment provides fixed broadband services, high-speed broadband, voice over internet protocol, and in-flight entertainment. The company’s Government Systems division provides mobile broadband services and satellite-based communications to military users. Its enterprise-focused Enterprise Systems segment focuses on network-centric secure communications solutions. With a global footprint, Viasat has a diverse range of products and services to serve a variety of market segments.
In the 1990s, ViaSat was a startup company that combined manufacturing and consulting. It began by providing consulting services to the defense industry, then began developing products for manufacture. One of the breakthroughs came from the development of specialized test equipment for sophisticated airborne radio equipment. The company’s engineers were able to design these devices without the need for expensive flight exercises. Its ability to design test equipment helped it achieve its first profits in its second year of operation.