Have you ever wondered what is the brand UPS? If so, you’re not alone. The company has a long history of incorporating customer service into its branding, and its logo has a lot of history. However, the company has tried to make its branding convey its unique meaning through the colors and symbols it uses. In its logo, UPS chose a brownish-gold color scheme, which is not common in other brands.
The company’s logo has undergone several rebrandings, but its original image and color scheme remain relatively unchanged. The brand also uses the UPS Sans font, which was created by Paul Rand. The font is basic but has a friendly overall appeal. It features a stylized eagle carrying a package over a gold shield, and the company’s motto – “Safe, Swift, Sure,” is also present.
Another company that manufactures UPSs is Mitsubishi Electric. This company is based in Pittsburgh, and makes several models of high-efficiency, true-on-line, and double conversion models. Their systems come in single-phase and three-phase configurations and a variety of kVA capacities. The company also manufactures many of the critical parts of its UPS, which makes it unique in the market. Their products range from 6kVA to 750kVA.
In 1907, James E. Casey and Claude Ryan started an errand-running business in Seattle. With a $100 capital, they launched their first office and began making deliveries on foot and by bicycle. A second office was opened in 1912, and a company was formed to merge with another. In 1912, UPS acquired a converted Model T Ford. By the end of the decade, UPS was operating in over 200 countries.