Google is a search engine that has been a major player in the Internet world for over fourteen years. It has been an important company for innovation in so many domains, from the Internet itself to online payments to blogging and television advertising. Google is also involved in mobile phone operating systems, social networks, and many other areas of information. But what is the significance of its innovation? And how do we know? In this article, we’ll examine how Google’s innovation model works.
While other companies aspire to innovate quickly and create the next big thing, Google is different. Rather than abandoning its “move fast and break things” credo, Google values feedback from its users. It pushes out products and services early and learns from the feedback it receives from users, so that the final product has maximum utility for the user. Hence, Google has become one of the most successful companies in the world.
In order to replicate Google’s innovative practices, companies should take a closer look at their own organizational design. While many aspects of Google’s innovation process can be replicated by companies, some of its key attributes are not easily applicable to other industries. For example, Google has created an open innovation culture, which encourages employees to think wildly about new ideas. A recent article in the New York Times examined Google’s perceived assault on Microsoft’s hegemony in business software applications.