What is the brand Chanel? – It is a well-known French fashion brand. Founded in 1904, Chanel has always been synonymous with luxury and style. The recognizable Chanel logo is comprised of two interlocked letters ‘C’ on a white background. The font used for the Chanel logo is a simple sans serif, demonstrating rigour, elegance and allure. As with the brand’s products, the Chanel logo is timeless.
The high-class celebrities that endorse the brand play a crucial role in building its brand image and personality. The company is favored by these high-class celebrities and uses them as role models. The company opted to choose more mature actresses to endorse their products. In addition, Viard has cultivated a close relationship with the brand’s target market by working closely with actresses such as Nicole Kidman and Ali McGraw.
After Coco Chanel’s death in 1971, Karl Lagerfeld became chief designer. In his position, he continues to make high-end women’s clothing, fragrances, accessories, and skincare products. Today, the brand is headquartered at 31 Rue Cambon in Paris. Chanel pieces can be found in exclusive CHANEL boutiques or purchased through specialty boutiques and department stores. Several celebrities and fashion designers have lent their names to the brand.
The name “Coco Chanel” has become synonymous with high-class French haute couture. Gabrielle Chanel began as a singer and later as a fashion designer. She became famous for her ability to introduce androgyny to high-class fashion. While she was only a teenager, her short hair and fanciful style were widely embraced by women around the world. During WWll, Chanel remained in Paris but lived in a luxury hotel. The brand was founded in 1909 and was praised for its brand identity and transparency.