What is Google Salt?

The concept behind Google Salt embodies a Silicon Valley approach to collaboration and creativity. The team collaborated with key international customers to define their specific needs and build insight into the future of the company’s core offerings. They then dialed up their collective IQ and agility, making it possible to accelerate innovation and change the way they do business. In addition, the team also incorporated a process of design thinking, feedback, and rapid experimentation to help them improve their products and services.

SALT focuses on art, architecture, design, social history, and economics. In addition to these subjects, the team also conducts research beyond traditional boundaries, linear chronologies, and medium-based questions. The group has created a digital repository of its own for researchers to use. The site also features a series of digital exhibitions and publications, web projects, and a series of events that promote debate and innovation.