Google doesn’t have a formal innovation department, but it does embrace employee ideas and incorporates them into its products. Moreover, Google’s culture of openness and creativity has led to many new discoveries. The company has scanned more than 30 million books, and considers its library the largest online body of knowledge. In short, Google’s innovation approach has led to a tremendous number of breakthrough ideas and products. A recent New York Times article looked at Google’s perceived assault on Microsoft’s hegemony in business software applications.
Google’s culture mirrors the human condition. Most people want to be part of something meaningful, or have a say in the direction of their work. They want to shape their environment, and Google has embraced this in its company culture. Their management style is also an important element of innovation, and any company can benefit from these qualities. It’s important to recognize that innovation can’t be forced; it must be nurtured.
People who are innovative tend to be creative and innovative. They seek out new ideas, concepts, and methods, and make them happen. Thomas Edison, for example, patented over 1,093 U.S. patents. Innovation is a process in which someone introduces a new product, service, or concept. It’s not limited to business; it can happen in any field where people introduce new ideas and change the way things are done. For example, the Internet revolutionized society and was built on the foundation of many smaller innovations.