How does UPS stand out among the many courier services? The first question most people will ask when looking at the company is what is the brand? UPS has a proud history of being a pioneer in the parcel delivery business. In fact, it has over 119,000 delivery vehicles worldwide, ranging from bicycles to tractor-trailers. In addition, UPS has a long-standing policy not to endorse any specific manufacturer, so all of its delivery vehicles are stripped of their external manufacturer emblems when entering service.
The company started in 1907 in Seattle, Washington by two young men who were ambitious to succeed. They financed the company by borrowing $100 and then took on odd jobs in order to survive. The company opened its first office in 1908 and then merged with a competitor the next year. By 1913, UPS had purchased a converted Model T Ford. The company then grew to become a leader in local package delivery, including retail stores.
The brand’s success has been linked to its fast and efficient service. It’s been credited with helping the delivery industry expand beyond its borders, and the United States Postal Service has cited UPS as one of its major competitors. While UPS’s roots may have been in the United States, it also expanded to Europe and the rest of the world in the 1970s. By the 1980s, UPS had developed several new services, including the Blue Overnight service, which offered 48-hour delivery across the continental U.S. In 1982, UPS launched Next Day Air, which extended to Puerto Rico.