What is Google Imagination and How Can You Leverage It For Your Business?

So what is Google Imagination, and how can you leverage it for your business? Google’s innovation strategy follows nine core principles: produce prototypes quickly, get feedback from users, eliminate products that don’t meet expectations, and treat failure as a source of pride. The end result is a culture of innovation at Google, and products that aren’t a hit are discarded. The result is a company that continually innovates, while simultaneously disappointing users.