What is Google Cotton? is an interactive online project created by Google and Cotton Australia to highlight humankind’s most influential inventions, including textiles and apparel innovations. As the largest online exhibition of innovations, it will feature countless examples of what humans have achieved. Currently, only 10% of all textiles and apparel products are certified organic or Fairtrade. However, by 2020, this number should be higher. So, how will the new initiative help cotton farmers?