What is the Brand Allianz?

Allianz Group is the world’s largest insurer and asset manager. Its customer base includes people in more than 70 countries and they can benefit from a range of insurance services, such as assistance services, credit insurance, and global business insurance. The company also boasts one of the largest investment portfolios with 802 billion euros under management. Founded in 1896, Allianz has grown into one of the world’s leading insurance providers.

According to Brand Finance, a leading brand strategy consultancy, Allianz is one of the world’s 100 most valuable insurance brands. In a year’s time, the company’s brand value increased by 2.2 billion USD and was ranked 34 out of the top 100 brands globally. In addition to this, the company’s asset management business was also credited for adding to the brand’s overall value, which now amounts to EUR39 billion.