What is Google Figure? Innovation at Google

Using data from Project Aristotle, Google has been studying hundreds of Google teams to find the most effective ways to make them more successful. Project Aristotle’s leader brought together the best organizational psychologists, statisticians, sociologists, engineers, and researchers. The leader, Dan Rozovsky, had studied human behavior at Yale and was hired by Google to work on this project. Today, Rozovsky is Google’s Senior Vice President of Advertising.

The Google culture is all about execution. They work as a feedback loop where researchers and product teams work hand in hand to identify and develop new products and research areas. In order to ensure that new projects will succeed, Corrado works on at least 20% of internal projects. Iterating quickly and releasing a working version is a core part of the Google way. Innovation starts with a vision, and then iterates to test and improve the idea.