This year’s Brand Power China report highlights some of the most influential Chinese brands. Huawei, for example, topped the list with its 53,000 stores and 3,500 experience stores worldwide. Huawei’s wearable devices sales grew by 147 percent in the first half of 2018. This year’s brand power report also cites the growing globalization of Chinese brands, with positive consumer sentiment in countries like Japan, France and Spain.
According to the report, Brand Power of leading Chinese brands increased 15% year-on-year in 2019, with the fastest increases in Spain, France and Japan. Brand Power is an index of how much a consumer feels a brand is worth. It takes into account search indexes on Google and YouTube. Brands with high Brand Power have loyal customers. Therefore, companies should pay close attention to these results. A brand with a low brand power rating may find it difficult to stay competitive in this market.