M/I Homes – What is the Brand M/I Homes?

M/I Homes, Inc. is a builder of single-family homes. The company operates through two segments: homebuilding and financial services. Its subsidiaries build single-family homes in Chicago, Illinois, Indianapolis, Indiana, and Minneapolis/St. Paul, Minnesota. Other locations include Tampa, Florida, Dallas, Texas, Charlotte, North Carolina, and Nashville, Tennessee. Here are some of the key facts about the company.

M/I Homes’s branding reflects its commitment to customers and the unity of the company behind a shared vision. The brand’s colors, including warm bronze metal, clean white walls, and deep blue, invoke a warm and welcoming feeling. The company’s website features a three-dimensional American flag crafted from home building materials. These three-dimensional images of homes evoke a sense of safety and comfort.