The New Hagebaumarkt Web Site

Ecommerce Hagebaumarkt web site

In order to increase customer satisfaction and sales, Hagebaumarkt has restructured its E-commerce department and refocused its business model on digital data and standardized processes. The new web site enables customers to browse and buy products from Hagebau’s catalog without visiting a physical shop. The new E-Commerce department reports to Oliver Arp, Hagebau’s director of digital services.

Founded in 1964, hagebau is one of the largest building materials companies in Europe. The company has grown from small-scale building material dealers into a multinational corporation of over 1,700 locations. Its online shops are powered by SAP Commerce, a multi-client platform that allows the company to offer its products online. However, not all hagebau partner companies have implemented the platform. In addition, smaller building materials dealers did not have access to the same resources and content.

While the Hagebaumarkt web site is constantly improving and being updated, it is still far from perfect. The company’s founder Stefan Ebert is leaving the organization to pursue other business opportunities. He was previously the executive director of Baumarket Direkt, a joint venture of Hagebau and Otto. His successors will continue to operate Hagebau, the e-commerce arm of Hagebau. If you have any questions, please feel free to contact us.