If you’re looking for a taxi service, you’ve probably heard of Uber. But what is this brand and what is its value proposition? First, let’s talk about its brand image. Uber has become synonymous with convenience, but is this also the brand’s main goal? The brand was created by taking into account the behavior of its customers. The company’s customers are seen as being honest, helpful, funny, hip, and trendy.
While it was founded by an entrepreneur named Travis Kalanick, Uber’s reputation has deteriorated in recent years due to controversy and a hostile corporate culture. The company recently rebranded itself, hiring a chief marketing officer. The company has also expanded into other industries, including food delivery with Uber Eats. Its current marketing strategy emphasizes safety, accessibility, and global ambitions. Uber is also working to clean up its corporate culture after a series of scandals, including the alleged promotion of sexual harassment.
For a successful brand strategy, Uber should start with a global brand strategy. Its products are available in 660+ cities worldwide, and it should be recognizable worldwide. In addition to cabs, Uber offers bicycles, tuk-tuks, boats, courier packages, food delivery, and more. Uber has subsidiaries as well. Uber was founded by Travis Kalanick and Garrett Camp in 2009. The company’s initial name was UberCab, which is derived from German words uber and super. This changed after the company rebranded. The logo was also updated to look more modern and luxurious.