A multichannel retail company, the E-commerce Saturn web site is a key part of the Media-Saturn Group’s strategy. Its parent company is the media giant, and together, they operate 950 stores in 17 countries. Media-Saturn E-Business GmbH will direct projects, oversee multichannel marketing campaigns, and create new store concepts and digital content. The new business will also direct new product launches, explore new retail trends, and develop technology that allows consumers to buy items on televisions.
The E-commerce Saturn web site is powered by HostGator, and is mobile friendly, allowing customers to buy products right from their phones. Using a drag-and-drop web site builder, customers can find the products they’re looking for and purchase them right away. As with any online store, consumers should be wary of scams. To protect themselves and their money, customers should make sure to read the fine print before purchasing anything.
Horst Norberg, the former CEO of Media-Saturn, recently resigned. Horst Norberg was a 27-year veteran. He had become embroiled in a power struggle with Erich Kellerhals, who owns 21% of the company and needs the approval of 80% of shareholders before he can launch new initiatives. Kellerhals publicly criticized Norberg’s leadership and even posted an open job for Norberg on his personal web site.