What is Google Nature? Innovation?

What is Google Nature? innovation? This question is a common one among many businesses, but few realize how far it can go. The Internet giant has applied nine principles to its innovation process. The company works quickly to develop prototypes and gets them out to the public. After evaluating user feedback, it refines the product until it meets users’ expectations. In addition, it weeds out products that fail miserably. In this way, Google turns itself into an ideas factory.