What is Google’s Enhanced User Experience with Augmented and Virtual Reality? innovation? The technology enables users to interact with things in 3D using natural gestures. You can simply mimic a button with your fingers and it will interact with a virtual button or link. In order to enable these touchless interactions, Google created the project Soli and has developed sensing technology that allows users to interact with things in 3D without touching them.
While VR has been used extensively in the travel industry, AR is now available to everyone. It offers virtual tours of hotels and other locations, and it has even been used in museums. With Google Expeditions, visitors to museums can browse through their collections from any location and at any time. Because every business is different, this technology should be tailored to its specific requirements. In fact, it could improve the UX design of many different applications.
The benefits of this technology go beyond consumer experiences. Many major companies are integrating VR and AR into their products and services. They don’t reveal the impact of these new technologies on their valuation, but they’re vocal about their plans to invest in the technology. For example, Google recently announced it will develop an AR-powered microscope for the Department of Defense. This technology will help doctors diagnose cancer more accurately and quickly. The application for augmented reality in healthcare is huge, and the market for this technology is expected to generate $1,918.6 million in 2026.