What is Google’s particular technology? It’s a massive company with over 60,000 employees. Its products are diverse, and it is also developing businesses such as autonomous cars. Its innovation practices focus on improving a product or service by 10 times. Here are some examples of Google’s innovation:
Google’s innovative process is highly improvised. Any Google engineer has the opportunity to create a new product or feature. The improvisational approach attracts high-quality employees and creates a high-volume of new ideas. A recent New York Times article described the company’s alleged assailant on Microsoft’s hegemony in business software applications. But there’s more to the story than that.
Google has pushed conventional management theories. Its innovative mindset has enabled it to acquire dozens of companies, and has grown its audience by leaps and bounds. Google’s IT culture and infrastructure support this innovation. The company’s culture also fosters an expectation of external change. A company’s culture is conducive to rapid innovation. Its managers have consistently pushed the envelope. Google is constantly reinventing itself and evolving to meet consumer and business needs.
Innovation at Google is not necessarily about creating products that will immediately benefit customers or businesses. It also involves embracing an analytics-driven approach to innovation. Marissa Mayer, Google’s head of personnel, spoke about this in 2006 when she was asked about the organization’s innovation culture. However, most companies could benefit from adopting an analytics-driven innovation strategy. In fact, it’s possible to apply this approach to your own business and make it more successful.