What is the brand UOB? If you’ve been thinking about opening a credit account with this bank, you probably are wondering what exactly it is. If you’re wondering what exactly it is, read on for more information. You’ll also learn about what it offers. But before you open a bank account with them, it’s important to know exactly what they have to offer. To begin, learn about their mortgage products.
The bank started in Malaysia, and it has branches in Thailand, China, Hong Kong, Australia, and Vietnam. It has over 250 offices worldwide and is owned by several subsidiaries. In addition to banking, UOB also owns a 30 percent stake in Haw Par Corporation, which produces Tiger Balm ointments. But its rebranding strategy has not come without controversy. Here’s what you need to know about the company:
In the mid-1990s, the bank celebrated its 60th anniversary. While it was still small and lacked in size, it was already undergoing an intense streamlining effort. In 1994, it merged its Lee Wah Bank operations into the main UOB business. Then, in 1997, it merged its Malaysian branches with the UOB brand. In addition, it aimed to enter the Taiwan banking market and the UOB Painting of the Year Competition.
The new branding will be launched throughout UOB’s regional network, with similar activities rolled out globally. The bank does not disclose how much it spent on the branding campaign. To determine what customers wanted, UOB consulted customers and employees over a nine-month period. Throughout this period, it asked employees from fresh graduates to those who’ve been with the bank for 40 years. It also conducted an online exchange that collected insights from customers.