What is the brand Kroger? Kroger is the largest supermarket operator in the country. In November 2019, the company unveiled a new logo that emphasizes the company’s “food-first culture” and its slogan, “Fresh for Everyone.” As part of the rebrand, Kroger also introduced a new character called a “Kroji.” This is a combination of the words “Kroger” and “emoji,” a symbol that combines the two words.
Kroger is known for selling several private-label products. Simple Truth is one of these, and it recently eclipsed $2 billion in annual sales. It consists of more than 1,400 products, and Kroger is extending its private-label line to meet this demand. Kroger is also committed to providing more natural and organic products to its customers. For example, Kroger sells Simple Truth organic cereal, which recently broke the $2 billion mark.
In addition to its grocery stores, Kroger has several manufacturing facilities. In the early 1950s, the company had almost five hundred stores, and sales had reached $2 billion. In 1963, a former judge and congressman became vice-president of the company. He focused on the company’s manufacturing branch and eventually consolidated 45 private-label brands under the Kroger name. In addition, the company introduced the blue-and-white logo.
The company expanded its business in the 1980s. In 1981, it began marketing Cost Cutter brand products. In 1983, it merged with the Dillon Companies to operate stores coast-to-coast. It also acquired the Kwik Shop convenience store chain. In 1983, Kroger also formed a nonunion grocery wholesaler with Wetterau. And in 1987, it reduced its role in stand-alone drug stores.