What is Google Percentage? Innovation at Google

what is google Percentage innovation

If you’ve ever wondered how Google innovates, then you’ve probably wondered how they measure innovation. Google is known as a company that recognizes innovation at all levels of the company. For example, Google has invested in market research to determine what users really want. The company was founded by Larry Page and is now part of Alphabet, a tech powerhouse with a market value that’s approaching $1 trillion. Despite having fewer than 100 employees in over 100 countries, Google captures 90.5% of the global search engine market. Google averages 63,000 searches per second.

Google is notorious for rewarding its employees with 20% of their time to work on side projects. Since then, many companies have copied this practice, and it’s no wonder. But is Google really the only company to do this? The answer to that question is complex and not always obvious. The answer depends on the person, the company, and the technology being developed. Google’s innovation culture is highly driven by its people’s performance data and their technical intuitions. While the company won’t allow everyone to have 20% of their time to do whatever they want, they are encouraging it and allowing a select few to innovate.

While it’s hard to find examples of businesses applying this model, there’s a good chance that you’ve seen it implemented at a startup. Google’s Founder Larry Page made the decision to focus resources on fewer projects, which he called a “more wood behind fewer arrows” strategy. In Google’s case, this meant a drastic cut to Google Labs, a place where experimental projects were showcased. Those 20% time projects were often produced by Google employees.