Galeries Lafayette Expands E-Commerce Capabilities

Ecommerce Galeries Lafayette web site

If you’ve never visited the Paris department store, you’re missing out on some wonderful shopping. In addition to its 56 locations in France, Galeries Lafayette recently opened a 65,000-square-foot concept store on the Champs-Elysees. The company’s flagship store on Boulevard Haussmann will feature experiential offerings, art installations, and a green walk. Listed below are some of the best reasons to visit Galeries Lafayette’s web site.

One of the most innovative features of the new Galeries Lafayette web site is the central hub for employees. Its LumApps hub gathers local and corporate news, and content is personalized based on the employee’s profile and business unit. The result is a single entry point for all corporate documents, business applications, and news. Creating this hub also allows Galeries Lafayette to focus on the customer experience, and avoid multiple sites that can lead to customer churn.

The E-commerce capabilities of Galeries Lafayette’s flagship store are impressive. For one, the site can deliver products to its customers anywhere in the world. The brand has nine million unique visitors every month. Other online retailers, including Monoprix and Louis Pion Royal Quartz, are also undergoing digital transformation. While these French retailers may not have the best technology or web expertise, they are still ahead of their U.S. competitors. A major investment in technology and the hiring of web professionals will help them to expand their e-commerce capabilities.

The flagship store is located on the Champs-Elysees in Paris, and is known for attracting a young, fashion-forward French crowd. In addition, the store also hosts cultural events, including pop-up exhibitions and exclusive product drops. Moreover, it is the only brick-and-mortar location of many cult designers. Despite its global reputation, Galeries Lafayette is constantly striving to make each visit to the flagship store unique. Customers can choose from an eclectic mix of luxury and affordable brands.