What is the brand Petronas? If you’re new to Malaysia, you may be wondering: Who is the company? And how did it get its reputation? First of all, it’s the largest oil and gas company in Southeast Asia, and it’s worth around US$12 billion. That’s not bad considering its sponsorship of the F1 Mercedes team. It pays dividends for the brand, too.
The company’s logo is recognizable and well-known around the world, and its corporate identity has evolved to reflect its global ambitions. In 2013, it introduced a new corporate identity, which has undergone a refresh. The brand also now has over 100 subsidiaries and has at least a 50% stake in 40 Joint Venture companies, including Petronas Shell, Malaysia’s largest petroleum producer. In addition to this, Petronas has partnered with local companies to offer improved services at its petrol stations. Partnerships with McDonald’s, Kentucky Fried Chicken, Dunkin’ Donuts, and Konsortium Transnas Berhad have come to light. Petronas also has partnered with banks, such as CIMB Bank, Maybank, and Dagang NeXchange.
Petronas has also been a major sponsor of the BMW Sauber Formula One team since the year 1995. They have also sponsored the Chinese Grand Prix and the inaugural Korean Grand Prix. Petronas also partnered with Mercedes in recent years. Petronas is a global energy player and was one of the most profitable companies in the world. This is why Petronas has been involved in motorsport for so long. From 1995 to 2009, Petronas was the official sponsor of Sauber. Since 2010, it has partnered with Mercedes.