So what is Google Dealer? and how does it benefit automotive marketers? These two new offerings are part of a strategy that focuses on helping dealerships improve their digital marketing and drive more sales. The Google Dealer Guidebook is a comprehensive resource that will help dealers maximize the benefits of each platform, while also offering insight into measurement capabilities. In the guidebook, Google outlines top strategies to implement for dealerships, including a new tool called the Dealer Playbook.
The new Fuel(sm) ads use a system called A/B testing to help dealers optimize their marketing campaigns. After analyzing sufficient data, the highest-performing versions are automatically rolled out. That means that dealers can spend their advertising budget on those ads that convert the most customers. That way, the ads are more effective and increase dealership sales. The new Fuel(sm) ad features real-time data, so dealers can spend their budget on ads that convert best.