Google has been working hard to make its mark in the technological sector with new products such as the Google Basket. They have just announced two new cloud services that are meant to streamline large business operations and take on the traditional IT suppliers. These new services are aimed at serving the corporate world, which is notoriously overloaded with data and information. By bringing new technology to the table, Google is showing that it can serve the corporate world’s needs while minimizing its carbon footprint.
The perceived advantages and disadvantages of the approach will depend on whether it is inclusive or not. How inclusive it is and what types of options are presented will determine whether it is relevant. A basket of options requires a thoughtful approach, not simply the generation of a list of options. Here are three factors to consider: