BP is the brand name of a British oil and gas company. With its headquarters in London, England, it is one of seven oil and gas “supermajors” in the world. BP operates from several locations worldwide, and is responsible for the development and production of many types of oil and gas. In addition to providing fuel to the world’s energy needs, BP is also involved in a variety of other important projects, including the creation of wind turbines.
After the Deepwater Horizon oil spill in 2010, British Petroleum has launched a massive PR campaign to regain public trust. BP has positioned itself as the victims of a natural disaster, and has sought to rebuild its reputation as an environmentally-friendly energy company. However, a series of controversial decisions have made it difficult to recover the trust of consumers. One of the latest examples of BP’s indebtedness is the rebranding of its gas stations. Several gas stations have changed their names to Amoco, and this has resulted in a polarizing debate among customers.
In addition to the rebranding, BP has been trying to establish its leadership in the oil and gas industry. The company’s slogan of 2001 conjures images of progressive energy initiatives. BP’s advertising has shifted from reflecting the past to preparing its customers for the future. While this move was necessary after the 2010 oil spill, it is important to remember that the company is still a British company and is very much part of the British economy.