There are many ways to innovate. If you have a Google account, you may have noticed that their innovation methods are very different from other companies. Google makes decisions by using data and analytic techniques. However, their culture is also very different from other companies, so you can’t simply copy their methods. Here are some of their innovation principles:
Google makes huge investments in its infrastructure, which they call the “Patient Strategy.” They build a scalable operating system that allows them to download and integrate new applications that address their massive content database. Google also has invested heavily in database management tools and data movement, allowing them to constantly update their data and services to reflect customer feedback. This strategy has also allowed Google to rapidly roll out new innovations to its users. This kind of innovation is possible only because Google pays attention to customer feedback and prioritizes iterative progress.
Another innovation method that Google uses is called “10x thinking,” which holds that true innovation occurs when something is improved 10 times or by 10%. Google also prioritizes user feedback to develop better products and services. This approach has allowed Google to become so successful and influential in the way it innovates. The secret to Google’s success is that it is a system that makes collaboration between various stakeholders possible. In this way, you can build a more efficient version of your product or service in no time.
Google engineers also work with users to create innovative products. They test new applications on their platform, then launch beta versions of these applications. Google’s large “cloud” of computing capacity allows them to make beta versions of their products and test them out on users. It is an engineering company that is focused on innovation, and iterates constantly to create new tools and products that will benefit billions of users. The same applies to startups.
The goal of Google is to organize the world’s information and make it universally accessible. They take their mission seriously, which is evident from their many ventures outside of its core search and advertising capabilities. They have forged relationships with other companies, have acquired numerous companies, and have attained unprecedented levels of growth, profitability, and shareholder equity. These innovations are what make Google such an exceptional organization. Think of it as the modern equivalent of the great old IBM and General Electric.
Google treats its employees like their most important asset. Google designed their offices to be crammed with people, and holds all-hands meetings on Fridays. People are encouraged to draw a line between their daily obligations and their passion for their work. For example, Google uses mapping and hiking routes as part of its Google Maps service. They then market these experiences to web users. These examples illustrate how Google treats its employees and the way they approach innovation.