In the first half of this decade, Google introduced the world to its self-driving car project when it rolled out a fleet of seven Toyota Priuses, fitted with artificial intelligence and sensors. It was the company’s first attempt at self-driving cars, which has since evolved into a separate business called Waymo. However, before it can call itself an innovation, it must prove that its technology can deliver real-world benefits for users.
This radical innovation process is a hallmark of Google. The company consistently introduces new products and services, catering to the needs of users. Google is the world’s most innovative company and its innovation principles are closely related to its use of technology. But an immense budget is not necessary to be innovative. Instead, the key to innovation is a well-developed product development process and a dedication to continuous innovation. Google has mastered the art of innovation by redefining expectations, creating new and improved products, and pursuing a relentless pursuit of excellence.