Key Elements of the ASOS E-Commerce Web Site

Ecommerce Asos web site

Asos offers a comprehensive online shopping experience. It is easy to browse through the ASOS web site, thanks to the logical layout and easy navigation. There are drop down menus and extensive filtering options. The company is also able to answer most of the most common customer questions with helpful video clips. As a result, there is little friction between finding the perfect piece and purchasing it. Here are some key elements of the ASOS web site that make it stand out.

One of ASOS’s most successful strategies is its wishlist feature. Customers browse its web shop and find a product that they want to purchase, but do not have the money to buy it. They save it to their wishlist, where they can access it later when they can afford it. Moreover, they can view similar promotions that are available on the Web site and in the ASOS app. Another key feature of the ASOS app is the integration of GPS to locate drop-off locations.

The ASOS search bar contains a style matching tool that shows products that fit the user’s style and personal preferences. The AI uses pattern recognition technology to suggest clothes that match the user’s preferences. Users are also presented with style inspiration. This is an excellent tool for finding the perfect dress for the occasion. In addition to the search bar, the ASOS web site also features drop-down filters and other useful information.