“10X thinking” is the philosophy behind Google’s innovation strategy. Google’s innovation philosophy stresses user expectations and freedom. Consider Wi-Fi on a plane: it used to be an incredible invention, but today, it is standard. In the world of technology, it’s easy to ignore user expectations. But a recent study shows that users are increasingly expecting this feature. That’s great news for tech companies like Google.
Employees at Google enjoy numerous perks, such as free on-site gyms and games rooms. Google employees can also provide free services to companies, such as bike repair, organic produce, laundry, mobile libraries, and car washes. This free service model attracts entrepreneurs. This approach is a far cry from the sweatshops of the U.S. in the early 1900s. Free-service offerings like these are a huge plus for employees and can be replicated by any company.
Google’s founders introduced the 20 percent time rule in 2004, giving employees 20% of their time to work on passion projects. This has encouraged a sense of creativity and “out-of-the-box” thinking, and has spawned products like Gmail, Google Maps, News, and AdSense. This policy may not be perfect, but it works for the company, which wants to foster innovation. So a 20% time rule may sound good on paper, but does it really exist?