In an effort to understand how users use Google to solve their pain problems, we explored the geographical distribution of pain-related topics. Geographical variations were observed for Headache, abdominal pain, and back pain searches. In addition, we examined whether pain-related searches are linked to disease spectrum, lifestyle, diet, and climate. The results of this research revealed a variety of trends and a new model of innovation. Pain-related searches are often non-medical in nature and may have implications for treatment decisions.
Google users are most interested in searching for information about pain-related topics. The number of searches varies across regions, but the top three topics are headache, back pain, and abdominal pain. Globally, headaches are the most popular topic, affecting 46% of the population. In the U.S., back and neck pain are the most common ailments. The global average is 4%. Despite these statistics, Google search results often offer a variety of treatment options.