What is the Brand Nationwide?

what is the brand Nationwide

Are you wondering, “What is the brand Nationwide?”? If so, you’re not alone. Many people are curious about this major insurance company that was founded in 1866. The name itself means “nationwide,” so you can probably guess what it does. Nationwide is a large U.S. company that provides various types of insurance, as well as financial services. While this company is famous for its customer service, you might be wondering how they differentiate themselves from other similar companies.

The brand is well-known in the Columbus area. With significant presence in the city, Nationwide Insurance has been active in the city for over 100 years. The company’s office can be found downtown, as well as in the suburbs, including Dublin, Grandview Heights, and Grove City. Ann Bair leads the Nationwide Financial Marketing team, which manages all aspects of the company’s marketing strategy. Her team also manages an integrated media plan, including national advertising, sponsorships, and digital marketing.

Nationwide is based in Columbus, Ohio, and is among the largest insurance companies in the United States. The company is ranked sixth among property/casualty insurance advertisers, spending $350 million on advertising in 2013 alone. In addition to the name, the brand is also known by its iconic N and Eagle brand mark. In its recent “Join the Nation” campaign, the company has used its logo’s new design to promote its products and services. The brand also resonates with its members and is its most famous asset.