What is Google Beauty? and what’s in it for beauty fans? Google has recently launched a beauty platform for India called Purplle. The beauty platform will be part of Google’s Sand Hill India program, which has helped over 150 startups across the world. This year, Purplle will open five brick-and-mortar stores in Mumbai. Each store will be worth Rs 15 lakhs. To celebrate this milestone, Google has launched a campaign to encourage beauty enthusiasts to take part in the program.
With the rise of global health concerns, technology has evolved to meet these needs. Augmented reality and artificial intelligence are transforming the way consumers shop for beauty. They can now see how a product looks on their skin in a matter of seconds and receive recommendations on how to use it effectively. Artificial intelligence is also redefining the customer experience online. With this technology, a brand can create a customized experience for their customers.
The 360-degree approach means enhancing the virtual product try-on experience for users, engaging them in every way they can – from video to augmented reality. It also means delivering seamless and integrated digital experiences across channels, including retail, web, social media, and apps. YouTube recently launched an AR try-on experience powered by Perfect Corp., allowing viewers to virtually try on makeup featured in videos. With this technology, brands can offer new types of experiences to consumers that engage and understand them better.