If you’ve ever read an article on how to create an innovative workplace culture, you’ve probably come across the phrase “Google Key.” While Google’s approach to creating a culture of innovation is not as revolutionary as other companies’, it does promote collaboration and encourages employees to ask questions of top executives. Here’s what makes this strategy so successful. Read on to learn how Google uses its own innovation to make its work better.
The key to Google’s innovation is its culture of curiosity. It takes time to understand the needs and trends of its users to constantly evolve its products. While Facebook and Apple followed the “move fast and break things” credo, Google prioritizes iterative progress. This means that when a new product or service is introduced, the team gathers feedback and works to create the best version. Once feedback is collected, Google then works to improve upon it and releases it as quickly as possible.
Google Key is an innovation platform that ties together Google’s expertise in different areas. For instance, it powers the Alexa-like Google Assistant service. As a result, it revitalizes the mission of Google. It is also a method for identifying and tracking advertising campaigns. It has the ability to track the effectiveness of advertising campaigns and allocate marketing dollars across various media. It also has the power to learn from its ecosystem partners and their problems.