Creating an E-commerce website for a music company can be complicated, but with the right guidance, you can easily create an online store that is both easy to use and highly profitable. For instance, consider the Dustin IT Products web site. This reseller of IT products in the Nordics started moving its product catalog online early, and continued developing web functionality as the business grew. The company faced a number of challenges, including relevancy within search results and category listings. The company wanted to maximize the value of product images and campaigns, and to achieve higher page rankings.