If you are wondering what is Google Gate, read this article. It outlines the process and explains what is involved at each gate. The concept of open innovation is based on welcoming ideas from outside the company. Google welcomes ideas from people with various backgrounds and skills, as long as the ideas are useful to the company’s customers. The process is not only efficient, but also rewarding. In order to succeed in the innovation process, you must understand the needs and goals of customers.