What is Google Advice? Innovation

If you’re interested in innovation, then you’ve probably heard about Google’s “Think 10x” innovation mantra. It suggests that you take an idea and enhance it by ten times. For example, instead of building a computer with basic features, Google engineers take a basic concept and improve it by ten times. Google engineers are a good example of this approach to innovation, since they are developing cars that use artificial intelligence.

While Google’s innovations are highly effective, one of their biggest challenges is being too big. The company handles nearly ninety percent of the world’s web searches. It faces ethical questions about how to use that data and keep its users’ privacy safe. So how does Google ensure that it stays innovative? In this article, the company’s senior VP of advertising Susan Wojcicki explains Google’s principles and processes for staying ahead of the competition.