What is Google Sanity? Innovation aimed at Content Creators and Developers

What is Google Sanity? It is an innovation aimed at supporting content creators and developers build editorial workflows. This technology helps content creators by structuring content as data and optimizing its distribution. With 59% of the world’s population online, the internet is the most rich repository of information, but most of us aren’t aware of the time and effort involved in creating and curating content. Sanity was launched in 2017 and will enable content creators to produce quality content faster, more efficiently and with greater confidence.

The Sanity platform is a software-as-a-service offering that makes it easier for developers to integrate content into their applications. It treats content like structured data, so it can be distributed across multiple applications. It provides an open source editing environment, called Sanity Studio, that is fully customizable and scalable. Developers can leverage the Sanity SDK and APIs to integrate content across platforms and augment product specifications.

Another difference between Google and traditional corporations is that Google’s innovation strategy is improvised. Almost any Google engineer is given the opportunity to create a new product or feature. This approach attracts high-quality employees and results in a large quantity of new ideas. One of the most recent examples of this improvisational approach is a New York Times article that explored the alleged assault of Google on Microsoft’s hegemony in business software applications.