If you’re wondering what is the brand H and M, you’ve come to the right place. The Swedish retailer has a very interesting history. The first H&M store opened in 1947. Erling Persson named the store Hennes, which means “Hers” in Swedish. He started selling women’s clothing, but quickly branched out into men’s clothing. Nowadays, H&M is one of the most well-known brands for affordable clothing.
A Swedish multinational fashion retailer, H&M is a global leader in fast-fashion clothing. It’s fast-fashion, high-quality clothes fit for every occasion and budget. The H&M line includes clothes for men, women, and children, plus accessories, home furnishings, and even beauty cosmetics. The company has become famous for its fast-fashion style and has a loyal following all over the world.
As the company grows, it acquires the Swedish mail-order firm Rowells. In 1976, the company moves to Sweden, where they expand their business into Europe. In the 1980s, the company expands its operations overseas and opens five or six stores a year. Today, H&M boasts a huge network of stores worldwide. The company employs super models, artists, and actors to model their clothing.
The company also has a line of clothing specifically for teenagers called Monki. Monki stores in Europe and Asia currently have 127 locations. The company has plans to expand Monki into more countries next year. H&M’s international growth has been accompanied by a flurry of collaborations with designers and brands from other countries. In mid-2021, the company was the sixth-largest market for the group. In June 2021, the company reported a 25% increase in sales. However, it had a slight decline.