You’ve probably heard of Google’s Section, a special area where employees can discuss ideas and share new products. The section’s mission is to enhance the Google experience for users and increase the company’s profitability. The innovative ideas discussed are focused on ways to improve the search engine’s functionality and help users find the information they are looking for. But what is the Google Section, and what can it do for you? Read on to learn more.
Google’s innovation approach is highly improvisational, meaning that any engineer can come up with a new feature or product. It attracts high-quality engineers and leads to a large quantity of new ideas. One recent article in The New York Times analyzed Google’s perceived attack on Microsoft’s hegemony in business software applications. In the article, the author argued that Google’s improvisational approach has led to the creation of a culture of innovation that has made Google so successful.