One of the biggest environmental concerns today is pollution and the effects on our planet. Google is aiming to make sustainable transportation easy and affordable for everyone, and one of its initiatives is the Google Footprint. By helping users calculate their total emissions, Google hopes to make it easy for people to take action. To get started, the Google Footprint tool is free and available to all customers. It was developed in collaboration with companies such as HSBC, Atos, Salesforce, and L’Oreal. This innovation is available for everyone and provides free reports and analysis.
The company has also announced a suite of sustainable initiatives aimed at reducing greenhouse gas emissions. These new services can be found in Google’s Search, Maps, Travel, and Nest, among other places. While some environmental advocates have called these new initiatives a disingenuous way to pass the responsibility of solving the climate crisis onto consumers, they acknowledge that holding large corporate polluters accountable far outweighs individual impact.
Another way Google has made sustainability easier is through its energy and product choices. Starting next year, users in the US can look up hybrid and electric cars to find nearby charging stations. When shopping online, consumers will also be presented with suggestions for energy-efficient home appliances. As more consumers turn to eco-friendly options, Google will make it easier for them to shop. Google plans to make it easier to buy products that have a smaller impact on our environment.