So what is Google Attention? Basically, it’s the practice of integrating technology to create new products and services. It helps the company to prioritize the needs of users and their feedback, while focusing on technical knowledge. Facebook, on the other hand, abandoned the “move fast and break things” credo and has started focusing on iterative progress and pushing out products and services early. After users give feedback, Google works to create the best possible versions of these products and services.
The most notable innovation at Google is called a moonshot. These ideas have been spun out of Google X, the company’s innovation lab, and are often more extreme in nature. Google uses its vast data to experiment with new products, including artificial intelligence-powered cars and backyard geothermal play. Other moonshots include urban planning, city-building, the medical industry, and even immortality. The innovation team also works on backyard geothermal play, Dandelion, and TensorFlow.
Amazon also has its share of innovative products, including the Amazon Echo, Google+, and the Google Assistant. While it may not have a strong presence in the mainstream, it’s still one of the most innovative companies, which explains why it has become a stalwart of innovation. But how can Google match these products? Yegge answers this question by explaining how innovation can be a competitive advantage. In this way, it can compete with Amazon, and even rival it.