For retailers looking to improve their bottom line, an E-commerce Woollen Mill web site is an ideal solution. The Scottish heritage brand, Edinburgh Woollen Mill, sells clothing made from Harris Tweed. In the recent Covid-19 crisis, the company was forced to manage excess inventory. Consequently, the business was forced to close several stores and appoint administrators. The company’s owner, retail entrepreneur Philip Day, also owns Jaeger and Peacocks clothing brands.
Traditionally, Edinburgh Woollen Mill stores catered to men and women in their 40s. In recent years, it has moved into new markets. In 2012, it acquired the value fashion chain Peacocks, along with its headquarters and logistics functions. In addition to the company’s online presence, it also operates several retail brands in the UK, including the eponymous fashion brand and the homeware chain Ponden Home.
A privately-owned company, Edinburgh Wollen Mill has a total of 981 stores and concessions across the UK. The group acquired the Peacocks fashion chain and 388 standalone stores in 2012. Although the chain will continue to operate, it has also partnered with retailers such as WH Smith to launch an e-commerce Woollen Mill web site. The Edinburgh Woollen Mill group focuses on sourcing the best products for its customers and ensuring that they are as competitive as possible.