If you want to know what is Google’s latest innovation, you need to look no further than its search engine. The search engine giant recently won the Most Innovative Company award. What does this mean? In short, it means that Google has taken innovation to the next level. This isn’t just a recognition of great advertising. It also means that Google has made a lot of other improvements to its search algorithm. In fact, Google has made so many improvements that it has surpassed the industry’s current benchmark for innovation.
This year, Google announced that Path Interactive was the North America winner for its Display Innovation Award. The digital marketing agency worked with iCIMS, a cloud-based talent acquisition solution provider. Through innovative platform integrations and data analysis, the two companies connected offline conversions to impressions on Google’s display network based on click-based attribution. This innovation proved the effectiveness of display advertising by helping businesses make smart decisions regarding their advertising budgets.