Boozt.com is an online shopping portal that is owned and operated by a Danish-Swedish company. It is one of the fastest growing e-commerce fashion retailers in Scandinavia, and is expected to reach $1 billion in revenue by 2016. Boozt has a unique model where brands partner with the merchant to create an online storefront and sell their goods directly to consumers. This is how Boozt is able to serve its customers, and the company is one of the largest online shopping destinations in the world.
SmartOSC worked with Boozt to improve cart checkout. The company implemented shared checkout setup, reducing the number of steps customers had to complete. Additionally, the site load times improved. Weekly email campaigns were introduced that provided incentives for visitors to shop with Boozt. The Boozt web site is now accessible in 25 countries. It is also built with Magento, which offers multi-store capability.
The Boozt web site has an endless supply of merchandise. Users can easily browse through the items based on category or type. They can then proceed to checkout. Purchasing is simple: customers log in, enter their billing and shipping information, and click ‘Checkout.’ They are then taken to a secure page where they can pay with their credit cards. They accept American Express, Visa, and Diners Club.